Background of Party Purrfect

How Party Purrfect comes about?

Way back in 1992, the founder of Party Purrfect started out his humble beginnings organizing & coordinating exhibitions, seminars & trainings for his employer, Matsushita Singapore. He was sent to various countries for training including USA, Japan, Australia, Taiwan and Hong Kong. All the professional training he received equipped him with the technical knowledge of incorporating large screen multimedia presentations, digital sound systems and stage lightings into the events he organized for Matsushita.

At the same time, the founder was also an avid dancer. He had a passion for all genres of dance including break dancing, street dancing, hip hop, salsa. Whenever he had time, he would spent many months training under world class professional dance coaches and eventually became a competitive ballroom dancer. He traveled to London, Italy, Australia and South East Asia competing and learning.

In 2000, the founder was actively performing in wedding parties at Hotel Mulia and Gran Melia. Given his extensive and professional training in organizing big events, many customers requested that he consider setting up an Event Organizer & Entertainment company in Jakarta. And as they say, the rest was history.

The name “Party Purrfect” was adopted for a few reasons. The founder wanted every wedding or event to be a memorable party where the guests and host enjoy together. And being Singaporean, his kiasu attitude made him obsess over every little detail. So it was decided that the company would take on a Singapore slang to the word “perfect”, and thus it became “Purrfect”.

As soon as the company started in 2000, it was overwhelmed with events from the Singapore Embassy(National Day Celebrations), 80th Birthday party for Ex Astra Group Chairman, TV Station events, and bridal exhibitions. It worked with many vendors to provide a one stop service for event and wedding customers. Many of its corporate clients and wedding customers commended on the punctuality and reliability of its services and the high quality of its products.

Throughout the next few years, Party Purrfect continued to expand. In 2002, it decided that it could be self-sufficient in other areas and so it purchased its own dance floor, digital sound systems, plasma screens, LCD projectors and stage lightings. It was also then that it acquired sole distributorship from Flutter Fetti, SEI & ALA for special effects, quality products which have been awarded a total of 14 USA patents.

By owning its own equipments, Party Purrfect had complete control on its quality and efficiency. It could also pass on the savings in transportation and labour back to its customers when they purchase all-inclusive packages.

Today, Party Purrfect has offices & representatives in Singapore, Indonesia & Malaysia. In Indonesia, it has 3 different divisions managed by full time staff. Its Event and Wedding Organizer Division is headed by Singapore Team Executive & Managing Director (Eddy), MC and Entertainment Division is headed by Singapore Team Managing Director (Wendy) and Special Effects & Rental Division is headed by General Manager (Karen). It strives to be a company that provides professional, efficient & systematic event planning and treats every event or wedding like its own.

Its team of event consultants is professionally trained locally and in Singapore. It prides itself as being the specialist in cross border events and weddings in Indonesia, Singapore and Malaysia. It is the only company in Jakarta that can meet its customers in Singapore and Malaysia, at no additional charge.




WEDDING/EVENT ORGANIZER (Singapore Team)
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Party Purrfect provides different types of WO services base on customer request, including:

1. Professional Wedding Consultation for sourcing of vendors

2. Professional Wedding Co-ordination for Reception

3. Professional Wedding Organizer for Full Day Hari H

4. Professional all inclusive Full Service Planner & Organizer

Having served more than 300 couples in 2007 & 2008 alone, its wedding consultants are experienced both in the Singapore-style seating dinners and International-style standing buffet receptions. They also have experience in traditional Javanese, Batak, and Oriental weddings and understand the many traditions in Chinese and Medan cultures. They are also experienced in western-style weddings where church ceremony plays an important role, where most prefer cosy outdoor luncheons or dinning.

Party Purrfect wedding consultants are well versed to advice on incorporation of East-meets-West concept when it involves cross cultural or inter-racial weddings. The vast experience they had with different styles of weddings in different countries has equipped them with extensive knowledge, and they have the credentials to provide interesting and creative ideas to make a wedding unique, timeless and memorable.

Party Purrfect provides checklist progressively to prepare the couple at different stages of their wedding preparation. To ensure that high standards are maintained consistently, Party Purrfect restricts itself to a limited number of wedding organizer events on any given day.



ENTERTAINMENT & MC SERVICES
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Party Purrfect provides a good mix of musicians and singers locally & from Singapore. This division is headed by Managing Director Wendy, a professional singer and event organizer originally from Singapore. Wendy started singing at a tender age of 3, and started joining and winning national singing competitions from the age of 7. Wendy also provides coaching for would be singers and wedding couples who are interested to sing on their big day.

Wendy, together with our Executive & Managing Director Eddy, provide MC services on request, as both are fluent in Mandarin, English, Hokkien and Cantonese. Our other in-house Indonesian MCs, musicians and singers go through a stringent audition process before they are signed up as performers. Party Purrfect has a wide selection of more than 10 Indonesian MCs and singers to cater to different styles required by clients. Party Purrfect also works with other celebrity MCs through their agents. Some of these include Helmi Yahya, Tantowi Yahya, Dave Hendrik, Reza Bukan and Farid Aja, Dewi and Mario to name a few.

Party Purrfect’s value added entertainment team assists wedding couples on their song selection for different moments. Wendy and Eddy’s ability to speak multiple languages provides an added advantage to ensure that the songs selected for the wedding day are of good meaning.

Apart from being an outstanding singer, Eddy & Wendy are also avid dancers having been requested to perform in many wedding events and bridal exhibitions (King Foto, JJ Bride, Felice Jewelry, Weddingku JWF and Jakarta Wedding Expo). Very often, they choreograph wedding dance for wedding couples too. They were also part of the steering committee involved in organizing the largest international ballroom dance competition in Indonesia “The Nuvo International Dancesport Competition” in Hotel Mulia and the subsequent Indonesian Dancesport ranking competition for SEA Games in Hotel Sahid Jaya.

Like its wedding organizer service, Party Purrfect limits its order for entertainment for any given day.



SPECIAL EFFECTS SERVICES
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Special Effects are artificially created effects used to enhance the mood, excitement and uniqueness of an event. Snowing effect (dry snow flakes) along the red carpet while you march in, wedding dance on dry ice with bubbles, popping champagne with silver jets or pyrotechnic, wedding kiss with butterflies or hearts dropping from the sky, creating a mysterious entrance with smoke effect and follow spot, wedding toast with water fountain and glamourous streamer bubbles & breakaway shooting stars, and heart shaped balloon drop during lempar bunga are no longer a Hollywood dream. Party Purrfect has made all these possible now on your big day.

Party Purrfect provides the best quality special effects imported from USA and a 100% backup and money back guarantee in the unlikely event that its effects fail.

Party Purrfect special effects specialist choreographs interesting types of effects based on the theme, concept, colours and condition of the venue. Different effects and machines are used based on the height and size of the stage, outdoor wind conditions and other factors. (Tip: Before you make a decision on the effects to be used on your big day, read our blog with the heading "Special Effects".

Party Purrfect is supported by its parent company Confetti & Celebration Services Pte Ltd which is based in Singapore. It has the exclusive right to distribute Flutter Fetti products in Southeast Asia. It was the first company to import special effects into Indonesia. Being the best in the industry, Party Purrfect was chosen to choreograph and to supply special effects used in major TV stations like RCTI, Indosiar, SCTV, Global TV, MTV, MetroTV, TransTV, ANTV, as well as mega shows like Indonesian Idol, KDI, TransTV birthday, RCTI Sweet 17 & 18th anniversary, MTV Music Award, Panasonic Award, SCTV Award.

Party Purrfect is also regularly invited by Bella Donna magazine, Weddingku catalogue, Dewi magazine, Wedding Indonesia Magazine, Cosmopolitan, Perfect Day Magazine and Perkawinan to choreograph special effects for their fashion and editorial spreads.

While many others try, no other company could show any certification to support the origin and quality of their special effects, like Party Purrfect can. Party Purrfect also uses a unique formula to calculate the amount and the mix of different types of confetti, streamers, breakaway shooting stars, streamers, and the amount of gas used to achieve the best coverage for a 10m ,15m, 20m or 40m stage.

Understanding the importance of aesthetics in a ballroom, Party Purrfect uses equipments that are small and unobtrusive yet powerful and aesthetically appealing. Party Purrfect does not use huge imitation machines that cause obstructions to the crew filming, block the view of the guests or look unappealing.

Party Purrfect special effects are also guaranteed to be colour fast, non toxic and non flammable.




IN-HOUSE RENTAL SERVICES
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Party Purrfect provides in-house rental services for digital sound systems, plasma, LCD projection screens, stage lighting (follow spot, moving head, par lamps) and dance floor, providing a complete value added service to make any event special & memorable.

Party Purrfect technical support consultants are trained in all the technical knowledge associated with the important background systems that is the backbone for any successful event. For example, many companies do not know exactly how many watts of sound system is required for a given sized hall, or what is a suitable sized LCD screen to be used. Many do not know how bright the projector should be to obtain the best contrast in a certain room environment.

At Party Purrfect, the technical support consultants use a scientific method to calculate how much brightness and the size of screen require for any given venue or ballroom. Its systems are so flexible that it can have 3 screens showing 3 different sources (live camera, DVD, computer) or 3 screens showing the same source.

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